Curriculum
Everything you'll cover.
Every module in every course, published before you spend anything. If a section here doesn't sound useful to you, that's a good reason not to buy — and we'd rather you knew now.
Pick your lane
Five realistic paths for a beginner — freelance skills, digital products, service work, content, reselling. What each actually demands in hours, money and temperament, and how to choose one honestly instead of hopping between them every fortnight.
Set up properly
Bank and payment setup, a profile people trust, the free tools worth using and the paid ones worth skipping. Done once, done right, so you're not unpicking it in three months.
Build something to sell
Turning what you can already do into a single, specific offer with a price on it. Includes the offer template and three worked examples at different price points.
Find your first ten people
Where beginners actually find early customers, how to approach them, and the outreach scripts to use. Plus how to handle silence, which is most of what you'll get at first.
Close and deliver
Talking about price without flinching, agreeing scope in writing, taking payment, and delivering work that earns a second order or a referral.
From odd jobs to one offer
Auditing what you've earned so far, spotting the pattern in it, and packaging that into a single repeatable offer with clear scope and tiers.
Pricing without guessing
Costing your time properly, choosing between hourly, fixed and retainer, and raising prices with existing clients without losing them.
A content system that works while you sleep
A weekly posting rhythm you can actually sustain, what to post, and how to turn attention into conversations. Includes a 30-day content calendar.
Selling in the DMs
Moving from comment to conversation to paid, the objections you'll hear repeatedly, and how to answer each without pressure tactics.
Know your numbers
The five numbers worth tracking, in one spreadsheet you'll be given. Enough to see what's working and stop guessing.
Repeat customers
Follow-up sequences, retainers, and the small things that turn a one-off buyer into someone who pays you every month.
Write down how you work
Turning what lives in your head into checklists and processes — the prerequisite for handing anything off to anyone. Includes an SOP template.
Your first hire
What to delegate first, where to find people, how to trial them, what to pay, and how to manage someone when you've never managed anyone before.
Leverage without burnout
Productising a service, building something that sells more than once, and choosing between more clients and better clients.
A second stream
Adding income that rests on what you've already built, rather than starting from zero again. How to judge whether it's worth the split attention.
Money, tax and keeping it
Separating business and personal money, what to set aside, when to register, and reinvesting sensibly. General guidance — not a substitute for an accountant.